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How to do brainstroming effectively Picture a room full of people, all focused on one task. They are all working together towards a common goal. This is the brainstroming effect, or the power of team work. The brainstroming effect works because people’s brains are tuned to multi-tasking. When we’re focusing on one task, our attention span is limited and it takes longer for our brain to process information. This can lead to confusion and a lack of focus....